Fakultas Ilmu Komunikasi - Desain Komunikasi Visual, KOMPOSISI Vol. 1 No. 1, Januari 2014 (Views: 230)
PERANCANGAN CORPORATE IDENTITY DAN MEDIA PROMOSI VOLKS KAFFEE DI JAKARTA
Tri Yasto
ABSTRAK
In the business world, it’s not an easy matter to start developing a business and turn it into a successful, profitable company. There are lots of factors which affect it; such as the implementation of corporate identity and promotional strategies for the company. Volks Kaffee is a culinary company located in East Jakarta that focused on serving Aceh Gayo coffee. As a form of visual and graphic expression, corporate identity is often used to represent and deliver company images to the public and customers. Unfortunately Volks Kaffee isn’t organized enough to do the job and doesn’t put maximum efforts into promoting the product. Designing a Corporate identity and promotional media for Volks Kaffee is crucial to establish its graphic identity and to introduce and make the brand known to the public. The design is adjusted to the characteristic of the company’s main target market in order to promote effectively and help the company to grow better.
Kata kunci: Volks Kaffee, Corporate Identity, Promotional Media, Jakarta.