Fakultas Ilmu Komunikasi - Desain Komunikasi Visual, KOMPOSISI Vol. 1 No. 1, Januari 2014 (Views: 223)
VISUAL COMMUNICATION DESIGN IN DESIGNING CORPORATE IDENTITY, AND PROMOTION MEDIA IN BREEZE KITCHEN
Ridwan Qodri
ABSTRAK
Corporate identity is guidelines system identity and a handle for companies or entity any kind, in applying consistency identity. But other than of such functions, he actually have an important role more fundamental as our memvisualkan image firm as image together in one entity whole (Surianto Rustan, 2009). The identity of a company or corporate identity is very essential for the company, because the company who has an image can have characteristics that distinguish companies with other companies. Establishment of corporate identity with the intention of providing a clear identity to the company by reference to appropriate market segmentation and concepts of the company it self. The basic concept design of corporate identity and media promotion at Breeze Kitchen is to produce a draft form design view distinctively Japanese as Breeze Kitchen is a restaurant serving Japanese cuisine, sushi in this case. Designing corporate identity on the Breeze kitchen produce a product such as the logo and stationary kit, completeness restaurant, creating promotional media in the form of above the line and below the line. The results of designing corporate identity and media campaign is hopefully can give a positive image of the company so as to present a good corporate image and more concepted.
Kata kunci: Breeze Kitchen, Corporate Identity, Promotion Media, Restaurant