Fakultas Ekonomi - Manajemen, JIM-MNJ Vol. 1 No. 1, Januari 2014 (Views: 202)
PENGARUH BIAYA PROMOSI DAN BIAYA SALURAN DISTRIBUSI TERHADAP HASIL PENJUALAN PADA PT. EMPERINDO ALAM RAYA
Woro Muhasti Yuningtyas
ABSTRAK
ABSTRAK This study aims to analyze the effect of expenses incurred for the promotion and distribution channels for the sale at PT. Emporindo Alam RayaBased on the results of research on the influence of promotional costs (X1) and the cost of distribution channel (X2) on the sale (Y) simultaneously, showed multiple correlation coefficient with a value of 0.944 Ryx1x2, this suggests that there is a positive and strong correlation between the channel distribution and the sale price together. Coefficient of determination (R Square) = 0.992. For multiple linear regression calculation results obtained regression equation is Y = 2389.374 + 2.722 X1 + 18.605 X2. Where the value of Fhitung 329.785 and Ftabel value of 4.45. So the Fhitung> Ftabel (329.785> 4.45) then declared significant and H0 is rejected. It can be concluded that, distribution channels and price simultaneously have positive and significant impact on sales.
Kata kunci: Promotion, Distribution Channels, Sales Results.